Best Moz Alternatives (Free & Paid) 2026
Looking for something cheaper than Moz Pro, a MozBar replacement or a free way to check Domain Authority? Here are the best Moz alternatives, what each is good at, and which ones are genuinely free.
Quick answer
Best free Moz alternative: KeywordNumbers plus Google Search Console. Best paid: Ahrefs for backlinks, Semrush for an all-in-one suite. Best MozBar replacement: the free KeywordNumbers Chrome extension. Free DA check: our Moz DA checker.
Moz alternatives compared
| Tool | Best for | Free option | Notes |
|---|---|---|---|
| KeywordNumbers | Free keyword research, on-page & technical checks | Yes — free, no sign-up | No backlink index; links out to official DA/DR checkers. |
| Ahrefs | Backlinks and competitor research | Limited free tools | Paid plans for full data. |
| Semrush | All-in-one suite, PPC + SEO | Free account, daily limits | Paid plans for serious use. |
| Ubersuggest | Beginner keyword ideas | A few searches a day | Paid plans unlock more. |
| Mangools (KWFinder) | Simple keyword difficulty | Limited trial lookups | Paid plans. |
| SE Ranking | Rank tracking on a budget | Free trial | Paid plans. |
| Google Search Console | Your own site’s real search data | Yes — free | Only shows data for sites you own. |
Plans and limits are summarised from each provider’s public pages and change often — check their sites for current pricing.
What do you actually need to replace?
Free tools that cover Moz Pro’s everyday jobs
- Keyword search volume — instead of Moz Keyword Explorer.
- Keyword difficulty checker — instead of Moz’s difficulty score.
- Meta tag checker and meta description checker — instead of Moz On-Page Grader.
- Keyword density checker — check any URL or pasted text.
- Backlink prospect finder — find link opportunities.
- Keyword gap analysis — see what competitors target that you don’t.
Moz alternatives — FAQ
What is the best free Moz alternative?
For everyday keyword research, on-page checks and technical audits, KeywordNumbers is free with no sign-up and no daily limits. Pair it with Google Search Console for your own site’s real data. You lose Moz’s proprietary Domain Authority and backlink index, but our Moz DA checker opens the official Moz, Ahrefs and Semrush checkers in one click.
Is there a free MozBar alternative?
Yes. The free KeywordNumbers Chrome extension shows estimated search volume on Google and YouTube results with no account. It does not show DA/PA, which are Moz-only metrics.
Is Moz Pro worth it?
If you manage many sites and need a large backlink index, link tracking and reporting, a paid suite like Moz Pro, Ahrefs or Semrush can pay for itself. For one or two sites, free tools cover most day-to-day jobs.
Which Moz alternative is best for backlinks?
Ahrefs and Semrush have the largest commercial backlink indexes. For a free starting point, use our backlink prospect finder to find sites worth contacting, and Google Search Console’s Links report for links you already have.
Can I still check Moz Domain Authority for free?
Yes — Moz offers limited free lookups with an account. Our free Moz DA checker pre-fills Moz’s own tool for you and also shows domain age and HTTPS status.