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CTR & Traffic Estimator
Estimate how many clicks a keyword could send you based on its search volume and your position in Google. Uses typical organic click-through rates by ranking position.
10.2%
Estimated CTR
1,020
Clicks / month
12,240
Clicks / year
Clicks at other positions (same volume)
| Position | Typical CTR | Est. clicks / month |
|---|---|---|
| #1 | 39.8% | 3,980 |
| #2 | 18.7% | 1,870 |
| #3 | 10.2% | 1,020 |
| #5 | 5.1% | 510 |
| #10 | 1.6% | 160 |
How the CTR by position estimate works
Click-through rate (CTR) is the share of searchers who click a result at a given position. The top spot on a clean results page earns roughly 40% of clicks, the top three together around two-thirds. This estimator multiplies your search volume by the typical CTR for your position to project monthly clicks. Real CTR varies with search intent, ads, and features such as AI overviews and featured snippets, so treat these as planning estimates rather than guarantees.
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What is the CTR & Traffic Estimator?
The CTR and traffic estimator shows how many clicks a keyword could realistically send you, based on its monthly search volume and your position in Google. It multiplies your search volume by the typical organic click-through rate for that ranking position, so you can size up an opportunity before you invest in it. See the estimated clicks for your position, plus a full breakdown of what other positions would deliver.
Example: forecasting traffic for a position-3 ranking
Your target keyword gets 8,100 monthly searches. The estimator shows that position 3 earns roughly 7.5 % CTR — about 608 clicks a month. Moving to position 1 would lift CTR to ~27 % and clicks to ~2,187. That gap of 1,579 clicks helps you justify the content investment to push from 3rd to 1st.
≈ 608 clicks / month
≈ 2,187 clicks / month
Monthly clicks from 3rd → 1st
Key Features
Clicks By Position
Enter a search volume and ranking position to get an instant estimate of monthly and yearly clicks.
Full Position Breakdown
See how estimated clicks change across positions one to ten, so you know what climbing the rankings is worth.
Realistic CTR Curve
Uses typical organic click-through rates by position, where the top spot earns around 40 percent of clicks and the top three around two-thirds.
Simple And Instant
No sign-up and no waiting. Change the numbers and the estimate updates immediately.
How to Use This Tool
Enter the search volume
Type the estimated monthly searches for your keyword. You can get this from our homepage keyword search or any keyword tool.
Enter your ranking position
Add the position you rank at now, or the position you are aiming for, from one to one hundred.
Read your estimate
See your estimated CTR and monthly clicks, then use the position table to understand the traffic upside of ranking higher.
Why This Matters for SEO
Search volume alone does not tell you how much traffic a keyword will bring, because the position you rank at makes an enormous difference. The first organic result earns far more clicks than the fifth, and results below the top few get very little. Estimating clicks by position helps you prioritise keywords, set realistic traffic goals, and build a business case for the effort of climbing the rankings.
Frequently Asked Questions
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